Frequently asked questions
Do you optimize for ROAS?
New customers matter more than a flattering blended ROAS. We split every account two ways, new versus returning and branded versus non-branded, and report both weekly so you can see which spend wins customers you did not already have.
Do you use platform data for reporting?
In-platform tracking matters enormously, it's the only signal Google can actually optimize against, so we make sure yours is clean and complete. But we don't judge performance on it alone. We hold official partnerships with Hyros, Northbeam, Triple Whale and Haus, and we work inside whatever you already run.
Why do you manage landing pages and feeds instead of just ads?
Because Google Ads performance depends on them. Sending paid traffic to a generic homepage is one of the biggest reasons ROAS looks fine while incremental customer acquisition stalls.
Why do you only do Google and YouTube?
Focus dictates how far into the channel we can go. Most agencies stop at the ad account and call everything else somebody else's job. Specializing entirely in Google and YouTube gives us the bandwidth to build the layers underneath the ads: SEO, reviews, feeds and bespoke advertorials.
Who will actually manage my account?
You get five specialists on your account: account strategist, media buyer, landing page specialist, tech specialist and creative strategist. Our media buyers cap at 6 to 8 accounts each, not 15 to 20+. The team is in Slack with you, not just on a monthly status call.
What are your contract terms?
No onboarding fee, no upfront cost, no lock-in. Month-to-month with no commission on ad spend. Clients stay because the work is good, not because the contract makes leaving hard.
Who is this service for?
7 to 9-figure ecommerce, from challenger brands to category leaders. We cap each media buyer at 6 to 8 accounts so the senior team executes the work instead of supervising it, which means we take a limited number of accounts at a time.
What if I already have an in-house team?
Often the best setup. We work alongside in-house strategists, media buyers, creative and ops, not over the top of them. Some clients keep a small in-house pod for day-to-day execution and use us as the senior layer for the harder problems: GMC escalations, creative direction, page builds and measurement.
How does the call look like?
We start with an audit. We screen-share your account, walk through the numbers live, and diagnose the layers between your ad spend and profitable growth. We name the exact constraint holding back your acquisition, map out the first three actions you need to take, and tell you if we are a fit. The audit is designed to be valuable even if you never hire us.